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Meet the Real people from the world of Photography this week we are featuring Ashok Verma

Meet the Real people from the world of Photography this week we are featuring Ashok Verma

We are featuring people who are hobbyist or professionals photographers and we think they are worth sharing of Delhi Photography Club Fan page .

The selection is purely at the Discretion of Founders and owners of Delhi Photography Club.

Ashok Verma | Street Photography | Advertising, Fashion, News & Street Photography

Ashok_Verma

How you started your photography?

My photography started when I was gifted a SLR camera (Pentax k1000) by my father.

It took wings and became an extension of my deep-rooted love for painting, sketching and writing since my school days.

I was not allowed to join an art college as it was considered a bad career choice and photography became the medium to bring out all my creative ideas to the floor. This all happened after I finished my school and three years of my graduation period. In 1995 I opened a small studio to take up photography as my profession, with no formal training and no mentor. 

Street Photography. Photo by Ashok Verma

Street Photography. Photo by Ashok Verma

What is the role of new technology and medium in photography?

The new technology has revolutionized photography and gave everyone an opportunity to become photographer with cameras producing amazing picture quality and output. The first change I see is in the mindset of photographers. As photography, has become more accessible to everyone. It’s become easy for everyone to jump into photography with digital revolution. Every second person wants to be a photographer. People are looking for overnight results and fame while doing photography. People have lost the patience and practice which is the base of photography.

Street Photography. Photo by Ashok Verma

Street Photography. Photo by Ashok Verma

The digital revolution and access to social media has made such a deep impact on emerging photographers that they feel that success can just be achieved by merely buying the best cameras and laptops.

The fact still remains the same that there was no shortcut when there were analog cameras nor there are any shortcuts even after the digital technology has takeover.

Street Photography. Photo by Ashok Verma

Street Photography. Photo by Ashok Verma

It’s just that in today’s world we have produced more of would be photographers then actual serious professionals.

Street Photography. Photo by Ashok Verma

Street Photography. Photo by Ashok Verma

Anything specific that you want to share with people.

The only suggestion I can pass on to all budding photographers is simple, when you see a great photographer and get inspired by them to jump into photography, just see the number of years they have given to photography to reach to a point where they are able to inspire you.

Street Photography. Photo by Ashok Verma

Street Photography. Photo by Ashok Verma

In nutshell… there are no overnight success tricks for you. All you need to do is have a lot of patience, deep love and passion for what you do, not just in words but in actions. Never give up, till you reach where you want to reach, no destination is easy and no destination is inaccessible too.

What gives you motivation to go out and click despite having busy schedule.

My motivation is to beat myself by creating a better visual than the last best image I shot. All the visuals I present on social media or on my website/blog are my favorite shots.

Street Photography. Photo by Ashok Verma

Street Photography. Photo by Ashok Verma

But over a period of time I start to hate them when I produce other interesting work. I feel the process of learning and unlearning makes this happen and it’s this phenomenon which keeps me going.

The day I feel that I know everything, will be the end of me. I am still learning and unlearning. So, a photo which I love today becomes a normal when I improve, learn and produce a better work. This is the process of growth and self-evolving.

About me

Born and raised in Delhi, India.

Parents Dream: To see me as a Doctor.

My Dream: To pursue Arts.

End Result: Revolt.

Final Outcome: I graduated from Delhi University with Retailing &Trade

Street Photography. Photo by Ashok Verma

Street Photography. Photo by Ashok Verma

The inclination and passion towards Arts made me jump into photography with the sole dream in young eyes to establish as an Advertising & Fashion photographer.

With no mentor and experience, a long struggle was inevitable.

Immense Faith, Strong dreams and an instinct to never give up, propelled me to make my space in the industry.

Street Photography. Photo by Ashok Verma

Street Photography. Photo by Ashok Verma

Worked with top advertising agencies, models, designers, art directors, magazines, stylists, make-up artists and production houses in India and abroad.

Migration: Year 2007-08 from Advertising & Fashion photography to Photo Journalism.

Street Photography. Photo by Ashok Verma

Street Photography. Photo by Ashok Verma

From controlled environment to candid and story based shoots.

Same camera made me see things differently.

Photo Journalism led me to a new passion called Street Photography around 3 years back.

Based in UAE the challenge got tougher to do street photography to produce work of international standards.

Street Photography. Photo by Ashok Verma

Street Photography. Photo by Ashok Verma

The challenge, challenged me more.

Bought a small fixed lens, mirrorless camera just to do street work. Made sure to produce at least one picture for myself every day. Learnt from my bad pictures.

My Mantra is to Unlearn to Learn more.

Street Photography. Photo by Ashok Verma

Street Photography. Photo by Ashok Verma

Presently, I do Street Photography with advertising and fashion work as my backbone propelled by the experience I gain while doing Photo Journalism.

“I share what I learn and I never hesitate to ask what I don’t know.”

Website : www.ashokverma.com
Blog : https://ashokvermablog.wordpress.com/
Flickr : https://www.flickr.com/photos/123460390@N05/albums/

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